ASBIS Group, established in 1995, is based in Cyprus and specialises in the distribution of IT components, blocks and peripherals with 31 warehouses in 19 countries. Its operations extend to Central-Eastern Europe, the Baltic States, the former Soviet Union, the Middle East and North Africa.
The Group has a centralised purchasing system controlled by its Cypriot headquarters, buying from worldwide leading manufacturers of computer components, blocks and peripherals such as Intel, Seagate, Hitachi and Samsung. The Cyprus office also serves and supports a network of in-country operations. There are four master distribution centres located in the Czech Republic, the Netherlands, Finland and UAE (Dubai) which supply products for both in-country operations and direct to customers.
The turnover of the business has increased every year since its inception with a CAGR for the period 1998-2005 of 30.2 per cent. Turnover for the year ended 31 December 2005 amounted to US$ 930 million with profits before tax of US$ 9.3 million. Approximately 60 per cent of transactions and more than 50 per cent of Group’s revenues for the year ended 31 December 2005 were transacted or generated online.
The Group combines the international experience of corporate management and the local expertise of its offices in each particular country in which it operates. An intimate knowledge of Eastern Europe and its myriad of cultures, languages and taxation rules have allowed the Group to forge a premier position in this region and has also enabled it to penetrate the emerging markets of EMEA quickly and cost-effectively.
As a result, the Group is now one of the largest distributors of IT components in Eastern Europe and the only company able to distribute to the vast majority of countries in Eastern Europe. The Group is a top 3 distributor in EMEA for components such as HDDs and CPUs . The size of its operations means that the Group is able to pass on significant value to its customers.
The Group’s differentiating factors:
- the broadest product offerings in server, desktop PC and mobile PC segments in the markets in which the Group operates;
- 24/7 online market place, together with some of the quickest response times between ordering and delivery, enabling the Group to pass on the benefit of new prices to customers quickly;
- a centralised purchasing system providing the Group with greater buying power; and direct contracts with worldwide leading manufacturers.
In 2002, the Group started its own online business-to-business marketplace using the IT4profit.com platform. Within this platform, the Group has also implemented its own end-to-end online supply chain management system in order to effectively manage its multi-jurisdictional marketplace and to allow for automation and increased transparency of its operations.
The Group has also developed and is selling products through two of its own brands: Prestigio and Canyon. Prestigio and Canyon accounted for 3.2 per cent. and 2.6 per cent. of the Group’s turnover in 2005, respectively. In addition, the Group offers White Label products to its largest customers, thus creating further value from its product portfolios.
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